To help you all, today we have come up with the MBA 4th semester CRM subject Lecture Notes in pdfformat. It is very essential for MBA students to study & gain more knowledge on Customer Relationship Management subject. Hence, CRM plays a major role to give success for every company. As the saying goes “Customer is the king”, has never been relevant to this extent in a competitive world that we happen to live in the 21 st century. The success stories of H&M or Maybelline or Apple all circles back to one main factor, customer loyalty. Customer Relationship Management Notes & Study Materials Pdf Download: The fundamental factor behind any successful company is not just the CEO, the business innovation, or the technology, but it’s the loyalty of its customer base.
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